The EUREKA! Design Blitz is an annual 48-hour intensive interdisciplinary workshop involving freshmen, sophomores, juniors, seniors and grad students from across the five RIT School of Design disciplines. The students work together in small teams to use design thinking and creativity to come up with strategies and concepts to address social issues.

The 2015 EUREKA! event brought School of Design students downtown to work with the City of Rochester Department of Recreation and Youth Services and its audience of high school students at the Thomas P. Ryan Recreation Center, aka ÒR-Center.Ó RIT students consulted with inner-city high school students to propose ideas to assist and encourage city youth in making healthy life choices.